So, as it turns out, we're not as dumb, drunk, or uneducated as
a lot of people like to paint those of us who make our living in construction.
You and I have known this all along, but we can finally point to some real research
to help turn our image around. According to results from a survey conducted
by our parent company, Hanley Wood, publisher not only of Tools, but also of
Builder and Remodeling, and many others, we're not that easily pegged. In this
"psychographic" study, 451 builders and 602 remodelers answered questions
about their lifestyles and personal preferences. Some of the answers may be
surprising–at least to those outside the industry.
Take beverages, for example. Outsiders might assume all we drink
is beer or some caffeine-jacked, sugar-filled "energy" drink, but
according to the survey bottled water is the drink of choice for builders and
remodelers. And how about education? All those parents out there concerned about
their kids considering construction careers would be interested to know that
63 percent of builders and 41 percent of remodelers surveyed earned bachelor's
degrees or higher. And for anyone who thinks contractors are all about building
without a care for the environment, or anything else for that matter, consider
that 72 percent of the survey respondents support smart growth, 59 percent favor
green building, and 51 percent are in favor of a national healthcare system.
A few other interesting highlights from the
- 82 percent of remodelers and 83 percent of builders are married.
- 93 percent of remodelers and 94 percent of builders own their
- 35 percent of respondents like country music while 50 percent
We recently conducted a survey as well, asking Tools readers about
their tool-buying preferences. Most interesting was how experienced you are–with
an average 26 years in the construction industry. When it comes to selecting
tools, you place the most importance on quality, durability, and precision.
Warranties, techno-gadgetry, manufacturers' promotions, and visually appealing
design were at the bottom of the list.
Some other details about you:
- The majority of you (43 percent) spend $1,000 to $2,999 each
year on tools.
- In 2005, 77 percent of you purchased cordless tools; 20 percent
purchased lithium-ion cordless tools.
- The three most important information sources you use for tool
purchasing decisions are trade magazines, word of mouth, and consumer magazines.
For those of you who rely on Tools to help you with purchasing
decisions, you're going to enjoy this issue even more than usual, as it's packed
with tons of products–81, to be exact–including tools tested by our
contractor test team, new tools to be unveiled at the STAFDA show, and a range
of other products.
Then, starting in January, we're ramping up our field-test program
and product coverage to bring you more hands-on reviews and more cool products
than you can find anywhere.