Information Resources, Inc.:
WHO: Dr. Romesh Wadhwani -- Chairman, Information Resources, Inc. and Founder and Managing Partner, Symphony Technology Group
WHAT: The Research Industry Vision: During the ARF Re: think 2009 Conference, pre-eminent research leaders will respond to the Advertiser RFP and articulate their visions and strategies for responding to the research "transformation" during the next five years. Following will be a "Research CEO Roundtable" discussion moderated by Donna Goldfarb, vice president, consumer & market insights, Unilever Americas.
CEO Roundtable:
David Calhoun -- Executive Board Chairman and CEO, The Nielsen Company
Eric Salama -- Chairman and CEO, The Kantar Group
Didier Truchot -- Co-Chairman and CEO, Ipsos
Dr. Romesh Wadhwani -- Chairman, IRI
WHEN: Monday, March 30 at 10:15 a.m. EDT
WHERE: ARF Re: think 2009 Conference
New York Marriott Marquis Hotel
1535 Broadway
New York, NY 10036
http://www.thearf.org/assets/rethink-09
WHO: Thom Blischok -- President, Consulting and Innovation, Information Resources, Inc.
J.P. Beauchamp -- Senior Vice President, Consumer and Shopper Insights, Information Resources, Inc.
WHAT: Increases in food prices still have shoppers spending more on groceries and getting less. A year ago, shoppers quickly selected their items and tossed them into the basket. Today, shopping has become a dreadful chore, because it is an exercise that requires increased attention to marketing messages, advanced "deal" investigation, and close price comparison. These changes require a fundamental re-wiring of marketing practices that span everything from advertising and coupons to trade promotion, assortments and pricing. Industry thought leaders Thom Blischok and J.P. Beauchamp will uncover the transformation of the new "American Shopper 2.0" in their presentation, "A Shopper's Transformation: Old Habits Dying Faster, Is Marketing Keeping Pace?" The presentation will include the following distinguished panel of industry thought leaders and subject matter experts in the areas of changing shopping behaviors, social media, and online marketing:
Gian Fulgoni -- Chairman, comScore
Janet Eden Harris -- Senior Director, Consumer Insights & Strategy, JD Power & Associates
Mike Hess -- Executive Vice President, Research, Marketing Science & Consumer Insights, Carat USA
Stu Rodnick -- Senior Director, Research Platform A
WHY: Without question, the current economic climate is creating significant changes in shopper behaviors and is projected to do so for the foreseeable future. Consumers are quickly becoming "strategic shoppers" by necessity. They are buying less, buying only what is needed, and sticking to a budget. So, how can marketers keep pace with today's changing shopping behaviors? The IRI presentation will provide a deep understanding of the attitudes, behaviors and biases of new American shoppers and the next generation re-wiring strategies marketers must employ to survive.
The IRI presentation will address such critical questions as:
How has the shopper changed? How has the shopper remained the same?
What shopping patterns do the new American shopper exhibit?
What marketing strategies and tactics are resonating with the new American shopper?
What specific marketing vehicles are eroding in terms of ROI? Which are gaining traction?
What fundamental changes are required in advertising and promotions to meet new shopper needs and channel switching?
WHEN: March 31, 2009, 4 p.m. (EDT)
WHERE: ARF Re: think 2009 Conference
New York Marriott Marquis Hotel
1535 Broadway
New York, NY 10036
http://www.thearf.org/assets/rethink-09
About IRI
IRI is the world's leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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