Chris Behan of Socius Marketing, an Internet marketing company with several hundred home improvement customers, says it's important to take a "layered approach." Have a strategy to address as many visitors as you can coming onto the site, he says, wherever they happen to be in the buying cycle. Give them information in exchange for their contact information, or at least get an email address that you can use to soft-market via newsletters and email offers.

RSS

Tool Tests

DeWalt Cordless FlexVolt Recip Saw

After testing the Milwaukee Fuel Sawzall, a small crew of framers in the Pacific...

Review: M18 Rocket LED Tower Light and Charger

A new tower light from Milwaukee runs on battery, or AC power, and can charge a...

The New 10-1/4-Inch Big Foot Worm Drive Saw

A few small improvements yield a lighter, better-balanced saw than its predecessor.

View All Tool Tests >
Close X