Power tool shelf space is getting more crowded, as still more pro tool companies and brands enter the U.S. market. During the past few months, we reported on two new brands, Moty-ko and Perles. In addition, at least four other pro tool lines have been launched this year: Worx, Dodge Hemi, Kawasaki, and a resurrected old name, Rockwell.
Manufactured by Positec USA, the Worx professional tool line enters the market with an array of cordless and corded tools, including 12-, 14.4-, and 18-volt drills; 18-volt saws and a hammerdrill; and a corded hammerdrill, angle grinder, and miter saw. Worx cordless tools have 2.0-amp-hour nicad batteries. According to Tom Duncan, vice president of sales and marketing, some of the features aimed at pros include tool-free blade changing, serviceable brushes, quick-adjusting levers, and knobs large enough to operate with work gloves on. The tools also feature ErgoSum ergonomic design technology.
The company is aiming the Worx brand at younger pro contractors, Duncan says, through aesthetics, including a contemporary, trendy color (bright green), clean packaging, and fresh designs, and through sub-branding such as the Powertank battery and Powerstation battery charger. Product labeling and detailed catalogs are designed to educate newer users on tool features and benefits. Worx tools will be available at True Value in the fall and some major retailers and independent tool stores next year. For more information, visit www.worxtools.com.
Positec also has launched a tool line licensing the Rockwell name, a brand that was popular in the late-'70s and early-'80s and that the company says had a reputation for being strong, durable, and no-nonsense. The company is focusing the line on high quality and durability, limiting special features to those that "make sense," such as an onboard battery level indicator. The line will include corded, cordless, and some workshop tools. The manufacturer is currently in negotiations for distribution.
B3 Brands introduced the Dodge Hemi line of power tools at the National Hardware Show in May. The company is licensing the Hemi brand name, which evokes the feeling of power, performance, and durability inherent in the 1970s-era engine brand, which also has been relaunched in recent years. Hemi tools feature charcoal, black, and orange designs.
The tools' pro-oriented features include 30-minute charging for the NiMH batteries, a five-year warranty, and ergonomic design, says B3's vice president David Bitton. In addition, the tools meet or exceed most industry benchmarks, including an 18-volt circ saw that offers 3,000 rpm and a 2-1/8-inch depth of cut, and an 18-volt recip saw with up to 2,800 spm.
The line also will initially include a hammerdrill, jigsaws, and a flashlight. Hemi power tools will begin shipping in October and will be available at most retailers by mid-2006. They also will be available through Dodge dealerships. For more information, visit www.b3brands.com.
Alltrade Tools has launched the Kawasaki brand of power tools and equipment. Sporting a green color, the new products include corded and cordless tools, bench and stationary power tools, jumpstarters, and inverters. For more information, visit www.alltradetools.com.