ad campaign for organ donation
Reborn to be Alive ad campaign for organ donation

A Belgian ad agency created several tongue-in-cheek ads for organ donation. You may have seen their “human sawhorse” photo on Facebook with the text lines edited out. The agency has also created a video (below) that mimics the thousands of “fail videos” that can be found on the web.

Construction accidents figure prominently in the ads, which feature improper use of ladders, cutting torches, cranes, and of course, the circular saw and chainsaw shown here. Read more.