Is this video by Ergodyne intended to promote their product? Yes, it is. Is the product they're promoting worth considering? I'd say yes to that too.
The 5850K Buddy System is a carry bag with space for tools and a series of zippered cases in which small tools and parts can be kept organized. It's a clever idea and will work for the tradesman who carries small tools and parts and wants to keep them from getting all mixed up in the bottom of the bag.
The Buddy System was announced in December 2012. It may be available in stores but is not yet available on the web. MSRP: $133.