Several weeks back I wrote about the custom-built pickup Peter Dunkel was trying to sell for $6M – an insane price that suggests the sale is primarily a PR ploy. The same can't be said of the vehicles being re-manufactured by Jonathan Ward; he definitely wants to sell what he's making. And compared to Dunkel's $6M pickup Ward's $300k Icon pickup seems downright cheap.
For more on Ward and his business (including cool photos of his shop and an interesting video interview) see this excellent story from Jalopnik.
The video below is from Adam Carolla's CarCast and includes a detailed look at the $300k pickup, which Carolla describes as "diabolically simple".